Infinix and JBL Strike a Chord: Superior Sound Arrives with Note 40 Series

     

Infinix today announces its renewed collaboration with world-class audio and technology brand, JBL. The Infinix team has partnered closely with renowned audio experts at HARMAN to revolutionize the sound experience in the NOTE 40 series with Sound by JBL. This partnership has led to the integration of redesigned dual speakers, meticulously crafted to deliver unparalleled audio quality. By leveraging JBL's expertise in acoustic design, advanced audio processing algorithms, and cutting-edge driver unit technology, the NOTE 40 series with Sound by JBL promises an exceptional auditory experience like never before.

"The positive reception of the collaboration between the Infinix NOTE 40 series and JBL underscores the importance of sound quality in user experience. With the NOTE 40 series, we have focused on optimizing speaker structure and components, integrating advanced Sound by JBL technology on top of powerful hardware to ensure users enjoy a more immersive and superior audio experience." - Weiqi Nie, Product Director at Infinix.

"The JBL brand is committed to providing the most comprehensive sound experience, which aligns perfectly with Infinix's vision. We continue to deepen our collaboration on the NOTE series, exploring new technologies to deliver better sound quality to consumers worldwide under Sound by JBL." -  Roumu Hu, Vice President and General Manager, HARMAN Embedded Audio.

Integrated with JBL Audio Brilliance

The dual speakers in the NOTE 40 series have been professionally tuned by JBL, ensuring a 360° symmetrical sound that is both uniform and immersive. This redesign marks a significant enhancement over the previous generation, providing users with a more captivating audio experience. Furthermore, the incorporation of high-resilience silicone diaphragms and optimized cavity sizes has resulted in a remarkable 58% increase in bass performance, delivering deeper and richer bass effects. With a five-magnet sound unit, the NOTE 40 series set a new standard for high-fidelity audio, offering users a superior experience across music, videos, and gaming.

The Infinix NOTE 40 series is available for pre-order from 1st April 2024 at a competitive price starting from PKR 54,999. Early birds will also get an exclusive pre-order gift so it’s better to not miss out on this opportunity to get your hands on the Infinix NOTE 40 series!

Unboxing the Future: Infinix NOTE 40 Series and Its Revolutionary Charging Features

 

Today, we're diving into the brand new Infinix NOTE 40 series smartphones, and we can't wait to share our experience with you! The highlight of the Infinix NOTE 40 Pro is its impressive 20W MagCharge technology, which is the first of its kind for Android devices. Let's see what's inside the box and how these charging features stack up.

As we open the box, we're greeted with four key items neatly tucked into a sleeve: the Infinix NOTE 40 Pro itself, the 20W Wireless MagCharger, the 70W lightning type-C charger and a 15W wireless charging pad. It's quite surprising to find such a variety of charging options included with the phone, all for the same price tag!

The unboxing experience doesn't end there. Infinix further elevates user convenience by including a MagCharge-compatible case within the package. This thoughtful addition ensures seamless integration with the innovative charging technology. Additionally, the inclusion of a pair of Type-C earphones, a rarity in today's mobile landscape, demonstrates Infinix's dedication to providing a complete out-of-the-box experience.

We were especially excited to test out the MagCharge technology and after some testing, we're impressed by how quickly and efficiently the 20W MagCharger charges the device on the go so you don’t have to sit around waiting for your phone to get charged. The 70W wired powerhouse charger is expected to take the phone from 0% to around 70% battery capacity in under 30 minutes. The wireless charging pad also offers convenience and flexibility for users who prefer a cable-free experience.

Overall, we're pleased with the seamless integration of these charging options into the user experience. With each method offering its advantages, users have the freedom to choose the option that best suits their needs.

In summary, the Infinix NOTE 40 series smartphones offer a compelling combination of innovative features and versatile charging solutions. With the inclusion of the ground-breaking MagCharge technology, Infinix is setting a new standard for smartphone charging.

The NOTE 40 Series is also available for order on X-PARK and outlets Nationwide for the price starting from PKR 54,999.

Audit profession stands at a crossroad in fight for talent

                                              

Major challenges that the audit profession faces in attracting and retaining talent are set out in the latest report by ACCA (the Association of Chartered Certified Accountants) and Chartered Accountants Australia and New Zealand (CA ANZ).

 

A survey conducted by accountancy bodies ACCA and CA ANZ, which was supported by a series of global roundtables, revealed persistent challenges facing the auditing profession in its battle to attract and retain talent, implying declining numbers entering the profession.

 

Insights from more than 6,500 finance professionals across the globe revealed a sector whose workforce is demanding flexible working and equitable remuneration in the face of increasing concerns about individuals’ work life balance.

 

Antonis Diolas, head of Audit and Assurance, ACCA and author of the report Attract, Engage, Retain: Insights and Recommendations for Audit Talent Success, said: ‘A compelling insight from our study highlights the absence of a commonly understood and unified purpose within the audit profession. This not only inhibits prospective candidates from entering the profession in the first place, but also hinders current professionals from recognising how their work generates value.’

 

Amir Ghandar, Reporting and Assurance leader, CA ANZ said: ‘The research clearly shows the need for empathy and respect in the workplace recognising employees’ multifaceted lives. People also need to be able to see themselves in their leaders, to visualise the opportunities and career possibilities in a way that feels real.’ 

 

More than half of the survey respondents were Gen Y/Millennials aged 25-42, with 37% current auditors, 33% former auditors and the rest considering audit as a future career.

 

While audit firms are implementing initiatives to address concerns, the persistence of the core issues signals the need for transformative change. For instance, the survey revealed enthusiasm for sustainability reporting and assurance among both existing audit professionals and potential entrants to the profession. This presents a unique talent attraction opportunity for audit firms to capitalise.

 

Five themes emerged from the research to solve the current crisis:

 

Work-life balance is the key issue: unsupportive workplace cultures need to be addressed, with more emphasis on supportive working environments which recognise personal needs and wellbeing.

 

Fair remuneration: intensive workloads during the peak audit season must be remunerated and if not addressed could further impact the attraction and retention of talent in the future.

 

Career ladder and variety of work: the traditional career ladder is unappealing to young audit professionals. Firms need to look to develop a ‘career lattice’, to offer a greater variety of roles and to work to accommodate auditors’ preferences and outside interests.

 

Sustainability assurance and reporting: this work is seen as purpose driven and offers a clear hope for the audit profession with 48% of non-auditors saying such work could tempt them to join the profession and 40% of auditors saying such a career could tempt them to stay.

 

Embrace technology to remain relevant: those considering entering the profession wish to embrace advanced technologies. While the Big Four and mid-tier firms can fulfil that wish small firms are lagging. Bridging the technology gap is a strategic imperative for the profession.

 

 

The report recommends that new entrants experience advanced technologies from the outset. Ghandar said: ‘The opportunity for exposure and training in cutting edge technologies is a major drawcard for early career professionals, and it is this cohort with a fresh perspective and true digital nativity where many bright ideas for the future of auditing may spring.’’

 

Diolas said: ‘Audits serve as the backbone of financial reliability, ensuring accuracy and transparency while building trust and accountability. With robust audit practices, businesses not only thrive but also attract investment, bolstering the stability of capital markets and contributing to a prosperous economic future for all.’

 

Communicating this message so that it resonates with prospective and existing audit professionals should lead to positive outcomes in talent attraction and retention.  

CBD PUNJAB AND RUDA EMBARKS ON TRANSFORMATIVE VISIT TO CHINA

                                        

A high-powered delegation comprising representatives from Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), and Ravi Urban Development Authority (RUDA) has embarked on a crucial visit to the People's Republic of China. Led by the COO of CBD Punjab & RUDA, Brigadier (R) Mansoor Janjua, the delegation aims to foster strategic collaborations and showcase transformative development initiatives.

The delegation includes Riaz Hussain, Executive Director Technical CBD Punjab, Ali Waqar Shah, Director Business Development CBD Punjab, Asif Iqbal, Director Project Management, CBD Punjab, Fatima Ali Khan, Director Business Development and Investment Relations RUDA and Sana Iqbal, Assistant Director PR RUDA. 

The delegation's itinerary encompassed visits to Beijing and Shanghai along two other cities, where they will engage industry leaders and members of the business community. The focus of these engagements is to spotlight the transformative potential of the Nawaz Sharif IT City, poised to emerge as the largest IT hub in the Pakistan under the banner of CBD Punjab. Furthermore, the delegation shed light on various ongoing and upcoming projects under the ambit of RUDA including the latest trends in urban morphology and emerging new blue space at 47 kilometers, demonstrating the holistic sustainable development initiatives undertaken by the authority.

Brigadier (R) Mansoor Janjua, COO of CBD Punjab & RUDA, expressed enthusiasm about the collaborative opportunities between Punjab and China, stating, "This visit marks a significant milestone in our pursuit of fostering strategic partnerships and exploring avenues for mutual growth. The Nawaz Sharif IT City represents a beacon of innovation and economic prosperity, and we are eager to showcase its potential to our esteemed counterparts in China."

The delegation's presence in China underscores Punjab government’s commitment to enhancing bilateral ties and leveraging international expertise for the advancement of its developmental agenda. By fostering dialogue and collaboration with key stakeholders in China, both authorities aims to accelerate its journey towards sustainable urban development and economic prosperity.

Take Charge with Infinix NOTE 40 series fore fronting a 20W Wireless MagCharge Revolution, Now available to pre-order starting at Rs 54,999..

                                                   

Infinix NOTE 40 series, featuring the first of its kind 20W Wireless MagCharge technology; is now available to pre-order online at a starting price of Rs 54,999 along with exclusive pre-order gifts. The 20 Wireless MagCharge technology enables an efficient and seamless charging experience thereby eliminating the need the need for cumbersome cables and adapters. Infinix NOTE 40 Pro is accompanied by 70W All-Round FastCharge 2.0 whereas NOTE 40 features a 45W All-Round FastCharge  2.0 venturing for lightning-fast charging speeds. Pre-orders for Infinix NOTE 40 series are now taking place on Xpark at a starting price of Rs 54,999, that too with exclusive pre-order gifts.

Infinix NOTE 40 series is carefully crafted to resolve all sorts of smartphone charging pain points be slow charging, low battery anxiety and the never ending need to find a power socket. The 20W Wireless MagCharge eliminates the need for physical connectors, making the charging process incredibly convenient where Users can simply snap it either with Infinix NOTE 40 Pro or NOTE 40 and get along with their day. On the other hand, both 70W and 45W 70W All-Round FastCharge 2.0 enables unparalleled convenience, allowing users to quickly recharge their devices in no time or while on the go. In addition to this, the advanced All-Round FastCharge 2.0   of Infinix NOTE 40 series enables multiple other charging modes such as 20W wireless charging, bypass charging, AI Smart Charging etc.

Simon Feng, CEO of Infinix Pakistan, remarked, ‘’Low battery anxiety is commonly faced by every other smartphone user today. It’s been haunting specially for the younger generation as it hurdles their productivity. Wireless MagCharge and All-Round Fast Charge 2.0 embedded in new NOTE 40 series, users can break free from the constraints of traditional charging methods and embrace a new era of convenience and efficiency.”

For users seeking to keep all their data within their smartphones, extended RAM feature comes in play offering improved system stability, reducing the risk of app crashes and system freezes. Infinix NOTE 40 pro features a 24GB extended RAM out of which 12 GB is available for expansion whereas Infinix NOTE 40 features a 16GB extended Ram out of which 8GB is available for expansion.

Atr first glance, the device instantly grabs attention with its bezel-less display design enclosed within while Corning® Gorilla® Glass, not only offering a visually stunning experience but also providing enhanced usability with its responsive 120Hz AMOLED screen and convenient in-display fingerprint technology.. Featuring a robust 108MP OIS Super-Zoom camera, driven by the Helio G99 Ultimate chipset, and boasting up to 24GB of expanded RAM, this device guarantees unmatched performance, effortlessly handling the most challenging tasks. Moreover, Both models of the NOTE 40 Series boast an Active Halo Design with first-in-segment AI lighting, further enhancing the overall user experience.

The Infinix NOTE 40 series is available for pre-order from 1st April 2024 at a competitive price starting from PKR 54,999. Early birds will also get an exclusive pre-order gift so it’s better to not miss out on this opportunity to get hands on Infinix NOTE 40 series!

OPPO Reno11 5G Now Available Nationwide: Redefining Mobile Photography with The Portrait Expert

 

Introducing OPPO Imagine IF: Capture Faces & Festivities for a Chance to Win the OPPO Reno11 Series 5G and Exhibit Your Work in Paris!

 

 OPPO, the world's leading smartphone brand, proudly announces the nationwide availability of its latest masterpiece, the OPPO Reno11 5G. Priced at PKR 129,999, the Reno11 exemplifies OPPO's commitment to seamlessly blending refined design with cutting-edge technology, spotlighting its Ultra-Clear Portrait Camera System and sleek, ergonomic design.

 

A Marvel of Design and Photography Excellence

The OPPO Reno11 5G emerges as the pinnacle of aesthetic appeal and functional excellence. Featuring a 50MP Ultra-Clear Main Camera with Optical Image Stabilization (OIS), the device redefines mobile photography standards. Offered in two mesmerizing colors, Wave Green and Rock Grey, inspired by the serene elements of nature.

 

Elevated Design for the Modern User

With its 3D Curved Design, measuring a mere 7.99mm in thickness and weighing 182g, the Reno11 stands out. The slim profile, combined with the Shimmering Silk Design and OPPO Glow technique, ensures the Reno11 is visually captivating and comfortable to hold. The innovative design process results in a luxurious yet durable tactile experience.

 

A Visual and Auditory Feast

Boasting a 120Hz 3D curved screen, the Reno11 promises an immersive viewing experience on its expansive 6.7” display. The device’s 10-bit AMOLED screen, HDR10+ certification, and dual stereo speakers produce vivid visuals and crystal-clear audio, setting a new benchmark for mobile entertainment.

 

Redefining Mobile Photography with The Portrait Expert

At the heart of the Reno11's appeal is its Ultra-Clear Portrait Camera System. With a 32MP telephoto camera, a 50MP Ultra-Clear Main Camera, and an ultra-wide 8MP camera, the Reno11 captures every moment with stunning clarity. The Portrait Expert Engine ensures every portrait is a masterpiece, empowering users with Pro Power in Portrait.

 

Introducing the "OPPO Imagine IF" Photography Competition

OPPO is thrilled to bring its globally renowned photography competition, OPPO Imagine IF, to the local market. This presents a phenomenal opportunity for OPPO users to showcase their creativity and talent. With the theme "Faces & Festivities" for April, participants have the chance to win the OPPO Reno11 Series 5G and other fantastic prizes by simply capturing aesthetic photos with their OPPO smartphone and sharing them on Facebook and Instagram using the hashtag #OPPOimagineIF and tagging @oppopakistan on Instagram and @OPPO on Facebook. Moreover, winners stand a chance to have their work recognized on a global scale, with the prestigious OPPO Imagine IF Photography Awards 2024 offering an incredible $24,000 annual master prize and the opportunity to exhibit their work at a prestigious art gallery in Paris. Don't miss out on this extraordinary opportunity to shine!

TCL Experience Lounge: Where Entertainment Meets Innovation in Pakistan

  

TCL, Pakistan’s no. 1 LED TV brand, announces the launch of its first-ever Experience Lounge in Pakistan. This launch demonstrates TCL's dedication to introducing cutting-edge technology and immersive entertainment experiences to Pakistani consumers. TCL's Experience Lounge marks a significant milestone in the company's journey in Pakistan.

The TCL Experience Lounge offers an entertainment destination where visitors can take part in top-quality visual experiences. With state-of-the-art audiovisual technology and TCL screens, the Cinema Experience gives the guests a full cinematic experience, while the Gaming Zone, equipped with the latest gaming technology and TCL LED screens, provides an immersive gameplay environment. Complementing these experiences is the emphasis on Quality Sound, ensuring that every auditory detail is faithfully reproduced, enhancing the overall entertainment journey for consumers.

"Our commitment to innovation and customer satisfaction drives us to create groundbreaking initiatives like the TCL Experience Lounge," stated Sunny Yang, General Manager of TCL Middle East and Africa. "This immersive destination encapsulates TCL's vision to provide unparalleled entertainment experiences to consumers in Pakistan."

Positioned as the best LED TV brand in Pakistan, TCL's Experience Lounge offers a unique and exclusive environment. Visitors can indulge in an array of entertainment options, from experiencing breathtaking visuals on top-quality displays, all powered by TCL LED screens. 

Majid Khan Niazi, Director of Marketing TCL Middle East and Africa, commented, "The launch of the TCL Experience Lounge represents a significant step forward in our mission to elevate the entertainment landscape in Pakistan. Our amazing interior design, usage of cutting edge technology and adherence to international standards ensure that visitors enjoy a world-class experience." 

Strategically located for easy access at 24XX DHA Phase 3 Lahore, the TCL Experience Lounge promises to be a beacon for entertainment and technology enthusiasts across the country. TCL has a global presence in more than 160 countries and is one of the leading manufacturers of LED TV globally. With its global brand recognition and reputation for innovative technology, TCL continues to set new standards for excellence in Pakistan's entertainment industry.