Pakistan Football League (PFL) expands international horizons following collaborations with Spain’s Giant Football Club Atletico de Madrid Academy

     

The Much-Anticipated Pakistan Football League Unveils on June 4.

Spanish giants Club Atletico de Madrid deployed from 2016 to 2020 its International Academy Project in Lahore, Pakistan, as part of its strategic international expansion plan.

For several years the Atlético de Madrid Academy has successfully landed in over 40 countries with different development football program for young players and coaches that have had the opportunity to be trained by the Atletico de Madrid Academy sport professionals.

 

Adolfo Guerrero Gunther, Manager in the Academy Internationalization Unit, Atlético de Madrid Academy, said: “Atlético de Madrid Academy are thrilled to have been invited to the unveiling of PFL and to be back again to Pakistan, as it is a huge market full of opportunities, where we wish to explore different possibilities to develop the Academy programs, thanks to the PFL and Golden Ball Global, as part of this tour between 3-5 June 2024”.

 

Melanie Grace, Director of Communications said: “we are privileged to have Atletico de Madrid Academy among our guests and look forward to find opportunities to cooperate in the Pakistan thanks to the successful Sports and Educational programs promoted by the Academy”.

 

The objective of PFL is to sensationalise football in a country of 250 million population, and to serve the long enduring appetite of the football loving nation. The all new franchise football league is set to create a new sports economy which will create the very first inter-city rivalry in Pakistan. With over 63 million football fans, 3.4 million registered professional football players and the government is playing an anchor role, PFL is to kick off the world’s most popular sport in Pakistan.

 

The three-day visit starts will commence on June 3 from Islamabad - the capital city of Pakistan and concludes in Karachi - The City of Lights, on June 5. The visit foresees a series of high profile meetings scheduled with top brass officials, fandom engagements in malls and schools, grassroots in Kakri Football Stadium in Lyari to celebrate a football carnival, recognising the unsung heroes of Pakistan’s football and the epic unveil of franchise teams.

 

The Pakistan Football League is being unveiled in a ground-breaking ceremony Lahore on 4 June 2024, followed by a series of farewell dinners in each city celebrating its success with VVIPs and celebrities before send off by the British Deputy High Commissioner who will host a farewell send- off reception in Karachi on June 5.

 

The Battle of control layouts “ 3-finger claw vs 4-finger claw ”

                                        

In the mobile gaming era, the choice of control layout can significantly impact the performance of a player, especially in intense fighting games like PUBG Mobile. Among the many control schemes available, the 3-finger claw and 4-finger claw layouts come out as popular choices and both have advantages and disadvantages.

In both layouts, players simultaneously use multiple fingers on their device's screen to control game actions. In the 3-finger claw, the player uses three fingers for the three crucial actions: movement, aiming, and shooting. The left thumb controls movement, the left index finger handles shooting, and the right thumb is used for aiming. While the 4-finger claw layout involves using both thumbs and both index fingers. Thumbs typically manage movement and aiming, while index fingers control shooting, jumping, and other actions.

 

The 3-finger claw control technique is excellent for beginners as it is relatively easy to learn and adapt to. It is one of the most popular control techniques. However, the 4-finger claw is mostly used by professional gamers as it provides superior control over multiple actions, allowing for quicker responses and more complex maneuvers.

Compared to the 4-finger claw, the 3-finger setup offers less control over complex maneuvers and quick actions. Moreover, the 3-finger technique is more comfortable in reducing strain during long gaming sessions. In terms of aiming, the 4-finger claw has the upper hand due to the additional finger dedicated solely to aiming. While In the 3-finger claw technique, aiming while shooting can be slightly challenging as one finger handles both tasks. When it comes to movement, both layouts offer fairly good control, but with a little difference in flexibility.

Ultimately, it comes down to your comfort level.  Many players utilize both of these control layouts. However, if you're new to the game it's advisable to use 3-finger claw technique before venturing into the 4-finger claw setup. Whether you choose the 3-finger or 4-finger claw, you should practice regularly as it will help you adapt to the control layout and improve your muscle memory.

 

To improve the performance, adjust the in-game control settings to suit your hand size and preferences. This can enhance your comfort and efficiency. Also, to excel in games and get insights on claw techniques you can learn from experienced players through tutorials and gameplay videos.

However, the claw technique can only yield favorable outcomes when using a high-powered gaming phone. Notably, these advanced controls are not universally compatible with all devices. The Infinix GT 20 Pro stands out as the sole phone offering a 120 fps PUBG gaming experience, ensuring rapid frame changes that facilitate quick enemy detection and response. Furthermore, the device boasts a dual chipset comprising the Dimensity 8200 Ultimate 4nm 5G processor and a dedicated gaming display chip. The Dimensity 8200 chip, operating at high speed and utilizing cutting-edge 4nm technology, delivers optimal performance without excessive battery consumption. This results in seamless, high-quality graphics and rapid response times.

 

Infinix GT 20 Pro can amplify your gaming experience with its top-tier performance and features. With Infinix you can adjust sensitivity settings to match your preferred control layout and playstyle. With its powerful hardware and software enhancements, Infinix GT 20 Pro ensures smooth gameplay and minimal input lag. Efficient battery management of GT 20 Pro ensures long gaming sessions without interruptions with any claw technique that you like.

The Game-Changer: 5 compelling reasons to embrace gaming phones

                                             

If you have contemplated the purchase of a gaming phone but have been hesitant, we aim to guide you to help make an informed decision. Gaming phones represent not merely a passing trend, but a significant evolution in mobile technology, offering features that are advantageous to both gamers and regular users. While the term "gaming phone" might suggest a niche product, these devices offer significant advantages beyond just excelling at high-performance games.  They are engineered with top-tier processors and hardware, resulting in exceptional responsiveness and smoother operation in comparison to a regular phone. A gaming phone serves as an all-encompassing device, catering to a wide user base. Presented below are five compelling reasons why investing in a gaming phone is a prudent choice for all individuals, not solely limited to mobile gamers.

Extended power with a high-capacity battery

Gaming phones prioritize longevity with robust batteries, typically ranging from 5,000mAh to 6,000mAh. This translates to significant benefits for both gamers and regular users. For gamers, these high-capacity batteries ensure uninterrupted gameplay sessions. Whether engaged in an intense battle royale or traversing vast open worlds, you can expect up to 12 hours of playtime on a single charge. This eliminates the worry of your phone dying mid-match, allowing you to focus on the game without scrambling for a charger. Moreover, beyond gaming, these batteries offer extended life for everyday tasks as well. Regular users can enjoy worry-free streaming, browsing, and general phone use for up to two days without recharge. This translates to a more convenient and productive experience, freeing you from the constant search for a charger and allowing your phone to integrate with your demanding schedule seamlessly.

Optimized gameplay for top mobile game titles

To maintain compatibility with the ever-evolving landscape of mobile applications, particularly those incorporating advanced AI features, gaming phones are undergoing continuous advancements. The mobile gaming industry thrives on constant innovation, and popular titles like PUBG showcase the seamless experiences achievable on high-performance gaming phones. These devices are equipped with top-tier processors, such as the Snapdragon 888 or MediaTek Dimensity 1200, and benefit from software optimizations specifically designed to deliver smooth performance across any application. As a result, gaming phones excel not only in demanding games but also in everyday tasks, ensuring an efficient and enjoyable user experience.

Experience seamless speed and responsiveness

Prioritizing raw performance, gaming phones boast a combination of powerful hardware to deliver an exceptional user experience. High RAM capacity (8GB-16GB) allows for faster app loading and smoother multitasking by readily accessing frequently used data. Powerful CPUs and GPUs tackle demanding tasks like complex games with ease, while optimized screen setups with high refresh rates ensure a buttery smooth and responsive viewing experience. These features extend beyond just gaming. Regular users benefit from effortless handling of demanding apps, seamless multitasking due to efficient switching between apps, and a lag-free experience in everyday tasks thanks to the optimized hardware. While the specific performance increase varies, a gaming phone with 12GB RAM and a high-end GPU could offer a significant boost, potentially reaching up to 35% improvement compared to standard smartphones in demanding applications

Specialized features to power your gameplay

Prioritizing peak performance, gaming phones boast features that elevate the user experience for everyone. Customizable triggers, often placed on the sides of the phone, can be programmed for in-game actions, mimicking a console controller and potentially offering a significant 21% improvement in response time. This translates to faster, more precise in-game control, giving gamers a competitive edge. But the benefits extend beyond gaming. Advanced cooling systems, employing heat sinks or even active fans, efficiently dissipate heat during intense use. This keeps the phone running at optimal temperature (up to 10°C cooler), preventing performance drops and ensuring smooth operation for demanding applications, multitasking, and media consumption. In short, these features don't just enhance gameplay; they create a smoother, more responsive experience for all users.

High-resolution displays for an immersive experienceGaming phones prioritize stunning visuals with their high-resolution, high-quality displays. These are typically bezel-less AMOLED panels, offering vibrant colors, deep blacks, and high contrast for an immersive viewing experience.  Beyond aesthetics, high refresh rates (120Hz-144Hz) ensure smoother visuals by refreshing the image on the screen more frequently. This minimizes lag and screen tearing, not just in fast-paced games, but also during everyday tasks like web browsing and scrolling.  Finally, high pixel density (400-500 PPI) packs more pixels into each inch, resulting in sharper images and clearer text – ideal for anyone who consumes a lot of multimedia content or requires precise visuals.  In short, these display features go beyond enhancing gameplay; they elevate the viewing experience for all users.

Thus, entering the arena of mobile gaming is the Infinix GT 20 Pro, created to redefine the user experience.  This powerhouse is equipped with the cutting-edge MediaTek Dimensity 8200 Ultimate 4nm 5G processor, delivering unparalleled speed and responsiveness – a gamer's dream.  But the GT 20 Pro goes beyond raw power. For discerning mobile gamers, frame rate is a paramount factor influencing in-game performance.  The support for 120fps gameplay in PUBG mobile in Infinix GT 20 Pro significantly elevates the visual experience by doubling the number of frames displayed per second compared to the standard 60fps.  This translates to incredibly smooth visuals and a remarkable reduction in lag.  Every in-game action, from aiming with precision to navigating complex environments, feels remarkably responsive. 

Speaking of PUBG Mobile, the GT 20 Pro is the official gaming phone for the PUBG Mobile Super League for a reason.  With its optimized performance and display, the phone ensures every tap, swipe, and shot registers with precision, giving you a competitive edge.  Further enhancing the experience is a dedicated gaming display chip that fine-tunes the visuals for an even smoother and more responsive experience.

Do mark your calendars for the much-anticipated launch of the GT 20 Pro in Pakistan starting in June.

CBD PUNJAB PARTNERS WITH ODOO MIDDLE EAST TO PROPEL INNOVATION IN CBD NSIT CITY

                                         

The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has solidified a pivotal partnership with Odoo Middle East DMCC. Odoo is an integrated software, which offers a full suite of business applications including CRM, accounting, inventory, and other software for more efficient work, will provide digital transformation services and support small and large companies' growth. This Memorandum of Understanding (MoU) marks a significant milestone in fostering innovation within Pakistan's premier IT hub, the CBD NSIT City.

Under the dynamic leadership of Chief Minister Punjab, Maryam Nawaz, the Government of Punjab has entrusted CBD Punjab with the prestigious NSIT City project. NSIT City is envisioned to provide essential knowledge infrastructure and foster an enabling ecosystem for driving innovation and technology advancement in the region.

Through this MoU, CBD Punjab will facilitate Odoo's advancement into the local market leveraging the NSIT platform. The collaboration between CBD Punjab and Odoo will mutually support the identification and realization of business opportunities in Punjab.

The MoU was officially signed by CEO of CBD Punjab, Imran Amin, and Khalid Khan, Country Manager of Odoo, Pakistan, underscoring the commitment of both entities towards advancing technological capabilities in Punjab. The signing ceremony was attended by Director Business Development CBD Punjab, Ali Waqar Shah, Director Marketing CBD Punjab, Waseem Siddiq; Director Project Management CBD Punjab, Asif Iqbal, Director Architecture and Planning, Sameer Aftab Sial, along with other senior officials from CBD Punjab and Odoo Pakistan.

As Pakistan embarks on its digitalization journey with the launch of NSIT City as a regional hub of IT and education, Odoo extends its support as a transformation partner through strategic public-private partnerships.

While expressing his views on the signing ceremony CEO of CBD Punjab, Imran Amin, said, “This partnership marks a significant milestone in our efforts to drive technological innovation and economic growth in Punjab. By leveraging Odoo's expertise and our robust infrastructure at NSIT City , we aim to create a thriving ecosystem for businesses to flourish."

Khalid Khan, Country Manager of Odoo, Pakistan, shared his optimism, saying, "We are excited about the opportunities this collaboration presents for Odoo to expand its footprint in Pakistan and especially in Punjab. Together with CBD Punjab, we look forward to empowering businesses and driving digital transformation across various sectors."

This strategic collaboration between PCBDDA and Odoo Middle East DMCC underscores their shared commitment to fostering innovation, technology, and economic development in Pakistan, paving the way for a brighter and digitally empowered future.

Unfolding the story of gaming phones: from humble beginnings to high-performance powerhouses

                                       

The rise of gaming phones exemplifies how mobile technology relentlessly innovates to cater to the expanding world of mobile gaming. From their uncertain origins to the cutting-edge devices of today, gaming phones have undergone a remarkable transformation, driven by innovation and the search for immersive gaming experiences. Despite these significant advancements globally, consumers residing in Pakistan have had limited options when it comes to gaming phones.

Tracing back to the humble beginnings of gaming phones, characterized by devices featuring monochrome screens and basic processors, to the current era of game-centric devices boasting robust processors and vibrant displays, we've witnessed a paradigm shift in mobile gaming.

The era of gaming phones began in the late 1990s with simple mobile games like Snake and Tetris. In 2000, Nintendo's Game Boy became popular, leading Nokia to release the N-Gage in 2003. However, it failed to meet expectations and sold only 2-3 million units by 2007 due to design flaws and limited game support.
About six months after the N-Gage launch, Nokia released the N-Gage QD, addressing many of the previous devices' issues. However, it lacked stereo speakers, FM radio, and MP3 playback. These devices provided gaming enthusiasts with brief moments of escape, but they had limitations such as basic graphics, limited gameplay, and other constraints imposed by the hardware capabilities of phones of that era.

In 2007, the debut of the iPhone opened a new era for mobile gaming. Equipped with color screens and more powerful processors, it provided better gaming experiences. Trendy games like Angry Birds and Candy Crush needed touchscreens and more advanced graphics to engage users. However, these devices were not specifically designed for gaming, leading to issues like battery drain, overheating, and limited game performance.

Several attempts have been made to create a true mobile gaming phone, such as devices with dedicated gaming keys like the Samsung SPH-B5200 in 2006, the Sony Ericsson Xperia Play in 2011, and the iReadyGo knockoffs of PS Vita clones in 2013. However, these phones had limited success, leading to the consensus that dedicated gaming keys were not the right approach.

In 2015, Acer announced the Acer Predator 6, a gaming phone with the latest processor, ample RAM, a sharp HD display, and four front-facing speakers. Although it never launched, it set a precedent for future gaming phones. In 2017 and 2018, notable gaming phones were released, including the Razer Phone, ZTE Nubia Red Magic, Xiaomi Black Shark, and the new Asus ROG. These devices aimed to maximize performance with the best available processors and RAM, large battery capacities, HD and high refresh rate displays, advanced cooling systems, and substantial internal memory capacities of up to 512GB, as seen in the ROG.

These phones offered smoother gameplay, longer battery life, and improved graphics. However, despite these advancements, challenges such as high costs and the need for continuous hardware upgrades persisted. The availability of these phones was always a concern, as they were only accessible in specific regions worldwide, leaving people in Pakistan unable to purchase them.

Hence, the quest for the perfect gaming phone still prevails but until recently there has been news of huge advancements in the gaming phone market with Infinix launching their GT 20 PRO in Pakistan. This is going to be the first gaming phone launched specifically for the audience in Pakistan. The phone is expected to have all the sought-after gaming features.

One of these features is the dual gaming chipset, the Dimensity 8200 Ultimate 4nm 5G Processor, and a dedicated gaming display chip. Both designed to effectively address slow hardware issues, and deliver a seamless, lag-free gaming experience. This ensures you can play powerful games like PUBG on your phone without stuttering.

The evolution of gaming phones has been consistent, transforming from simple devices into powerful gaming machines. With continuous advancements on the horizon and groundbreaking devices like the Infinix GT 20 Pro leading the way, the future of mobile gaming promises to be even more exciting and immersive.

CBD PUNJAB SUCCESSFULLY CONDUCTS THIRD AUCTION OF COMMERCIAL PLOTS, GENERATING PKR 6.55 BILLION

                                         

Central Business District (CBD) Punjab is proud to announce the successful conclusion of its third auction of commercial plots, generating a total revenue of PKR 6.55 billion. This event marks yet another milestone for CBD Punjab, following the success of two previous auctions, further solidifying its reputation as a premier business hub in the region.

The auction featured three prime mixed-use commercial plots located in the prestigious CBD Punjab Business Bay. The plots presented at this auction were highly sought after, attracting bidders from all over the country, showcasing the significant interest and demand for these premium properties. The competitive bidding atmosphere highlighted the strategic importance and investment potential of these plots. Notable participants included some of the most prominent names in the industry such as BSM Developers, Zameen.com, Enrichers Investment Group, Banu Mukhtar, and Grand City.

The first plot, CBD Punjab Business Bay 1, spans 8.73 kanals with a Floor Area Ratio (FAR) of 1:16 and was sold to BSM Developers for a total amount of PKR 2.32 billion. This plot is expected to become a landmark development, given its strategic location and the reputation of the developer. The second plot, CBD Punjab Business Bay 2, measuring 8.89 kanals, was acquired by Zameen.com for PKR 2.15 billion. As a leading real estate portal. The third plot, CBD Punjab Business Bay 3, measuring 6 kanals, was also sold to BSM Developers for PKR 2.8 billion, indicating their strong interest and belief in the prospects of CBD Punjab.

Imran Amin, CEO of CBD Punjab, expressed his satisfaction with the outcome of the auction, stating, "We are thrilled with the overwhelming response from esteemed developers and investors across the country. The successful auction of these commercial plots underscores the immense potential and trust in CBD Punjab as a prime investment destination. We are committed to transforming the business landscape of Punjab and fostering economic growth through such strategic developments."

This successful auction reaffirms CBD Punjab's commitment to providing lucrative investment opportunities and developing a world-class business district that meets the highest standards of urban planning and sustainability. The consistent interest from top-tier developers and investors highlights the credibility and future potential of CBD Punjab as a leading commercial and business hub in Pakistan.

Introducing Infinix GT 20 Pro: The Official Gaming Phone of the PUBG MOBILE Super League CSA

                                             

Infinix, Pakistan’s highest-selling smartphone brand has announced the upcoming GT 20 Pro as the Official Gaming Phone for the prestigious PUBG Mobile Super League (PMSL) in the Central and South Asia (CSA) regions. Infinix is providing mobile gamers with the essential tools for unparalleled gaming experiences in PMSL from May 22 to June 16.

Weiqi Nie, Head of Product at Infinix, expressed his excitement: "The current season of PMSL CSA has captured global attention. The exceptional performance of the Infinix GT 20 Pro will propel players to new heights, enabling them to secure remarkable victories. We are also thrilled to announce that the Infinix GT 20 Pro is among the first smartphones worldwide to support PUBG MOBILE in 120FPS, offering gamers an extraordinary and immersive mobile gaming experience."

Infinix GT 20 Pro PUBG MOBILE Version: Tested and Proven for Esports Tournaments
The Infinix GT 20 Pro PUBG MOBILE Version has been designated as the Official Gaming Phone for PMSL CSA. Before receiving this official recognition, Infinix conducted three rounds of tests on the Infinix GT 20 Pro.

The first round, led by the laboratory, assessed the competition device's basic performance. The second round involved a stress test, simulating a match environment and evaluating both quantitative and qualitative aspects based on player feedback. In the third round, professional players were invited to test the phone's cooling system and other functions in a simulated full-scenario setting, providing valuable feedback.

After undergoing rigorous testing, the Infinix GT 20 Pro demonstrated its capability and was established as the dedicated esports-level smartphone for PMSL CSA. In addition to it, the Infinix GT 20 Pro has also been featured in other major mobile gaming tournaments such as Mobile Legends: Bang Bang (MLBB) and Honor of Kings (HOK).

 

Infinix GT 20 Pro: The Only Smartphone with a Dedicated Gaming Display Chip in Its Price Range

The Infinix GT 20 Pro sets itself apart in its price range by offering dual chips that rival flagship Snapdragon processors, delivering esports-level performance and visually stunning experiences. It is the first IRX-certified smartphone from Infinix, guaranteeing players a more immersive gaming experience. The phone's Stable Frame-rate Engine ensures efficient power consumption, optimal rendering efficiency, smart cooling during gaming, smooth visuals, and accelerated network performance, all contributing to an exceptional and efficient gaming experience. Enhanced cooling capabilities, including a larger graphite sheet and a VC liquid cooling system, further improve heat dissipation efficiency.

Designed for professional gaming, the Infinix GT 20 Pro boasts a Bezel-Less 144Hz FHD+ AMOLED Display and Dual Speakers with Sound by JBL, providing gamers with an immersive audio-visual experience. With the Clean & Pure OS 2.0, the phone offers a seamless and uninterrupted gaming environment, free from unnecessary software. The Hyper Charge Mode, supported by a 5000mAh battery and 45W Fast Charging, ensures extended playtime without long waiting periods.

The Infinix GT 20 Pro showcases the Cyber Mecha Design, capturing the Infinix GT spirit of Metal, Power, and Speed with a unique Turbine Blade Pattern pattern for dynamic, high-performance aesthetics. Its Mecha Loop LED Interface offers extensive customization, with eight color combinations and four lighting effects, allowing gamers to personalize their device extensively. Inspired by the intricate structure of beehives, the exterior design aligns with modern gaming's vibrant aesthetics, making it a standout choice for gamers seeking performance and style.

Pricing & Availability:

The Infinix GT 20 Pro will be exclusively available in Pakistan starting June 2024, featuring captivating colors such as Mecha Blue, Mecha Orange, and Mecha Silver. With generous memory configurations of 12+256GB, this powerful smartphone provides ample storage space to fulfill all your digital needs. 

CBD PUNJAB CREATES HISTORY BY SIGNING 16 MOUS IN ONE DAY FOR NSIT CITY

                                         

Signaling a new era of economic and technological advancement, the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has made history by signing 16 MoUs in one day for CBD NSIT City. The MoUs were signed in the presence of Chief Minister of Punjab, Maryam Nawaz Sharif, witnessed CBD Punjab forging crucial alliances with 12 leading Chinese companies, 3 prominent Turkish firms, and a notable Pakistani IT enterprise.

The historic signings were executed by COO of CBD Punjab, Brigadier (R) Mansoor Janjua, alongside officials from the partnering companies. Distinguished attendees included Federal Minister for IT Sheza Fatima, Provincial Minister for Information Punjab Azma Bukhari, Chief Secretary Punjab Zahid Akhtar Zaman, CEO of CBD Punjab Imran Amin, foreign diplomats, members of the Punjab Cabinet, and various officials from CBD Punjab. 

Among the prestigious companies entering MoUs with CBD NSIT City are global giants like Huawei, CMEC, STDC, Hainan Jinxin Technology, Tang Chinese Education, Shenzen Caiu Investment, and Uni International from China. The Turkish firms include Tumas Turk Engineering and Hayat Kimya, along with Silk Coat Paints. Additionally, from Pakistan prominent name from IT PITB has also joined hands in this monumental venture.

Imran Amin, CEO of CBD Punjab, remarked on the significance of these partnerships, stating, “These MoUs are not just agreements they are a testament to the trust and confidence that the international business, IT, and education sectors have in the potential of NSIT City. We are committed to fostering a conducive environment that will fast-track the establishment and growth of Pakistan’s premier and biggest IT hub.”

The MoUs signed are anticipated to be the cornerstone in accelerating the development of NSIT City, envisioned to be Pakistan’s leading IT hub with designated districts for technology, education, and the creative industries, including a film city. This strategic development is poised to transform Punjab into a nexus of innovation, knowledge, and industry.

The presence of high-level government officials and foreign diplomats at the signing ceremony underscored the international and national importance of this initiative. The strategic alliances formed through these MoUs are expected to bring in substantial foreign investment, cutting-edge technology, and advanced educational resources, setting a new benchmark for development projects in Pakistan.

As CBD Punjab continues to chart a path towards economic revitalization and technological supremacy, the successful signing of these 16 MoUs marks a pivotal moment in the region’s journey towards a brighter, more prosperous future. The establishment of NSIT City will undoubtedly serve as a beacon of progress, driving forward the vision of a technologically advanced and economically vibrant Punjab.

OPPO Pakistan Partners with Lahore Polo Club for the Night Polo Tournament

                                               

Leading global smartphone brand, OPPO, has announced a collaboration with the Lahore Polo Club to promote sports in Pakistan. This exciting partnership will sponsor the Lahore Polo Club's prestigious Night Polo Tournament, highlighting OPPO's commitment to supporting cultural and sporting events in the country.

George Long, CEO of OPPO Pakistan, expressed his enthusiasm for the collaboration, stating, "We are delighted to sponsor the Lahore Polo Club's Night Polo Tournament. This partnership is part of our efforts to promote sports and culture in Pakistan. Polo is extremely popular among Pakistani fans due to its rich history and beautiful game."

This collaboration is a testament to OPPO's dedication to innovation and technology. Through the Night Polo Tournament, OPPO aims to enhance brand awareness and demonstrate its commitment to providing consumers with better access to OPPO products. By integrating OPPO technology into the event, the brand seeks to increase its usage in the daily lives of consumers.

"Through this tournament, we demonstrate the brand's commitment to providing consumers with better access to OPPO products and increasing the use of OPPO technology in their daily lives. We are committed to promoting sports in Pakistan in the future as well," added George Long.

The Night Polo Tournament is set to attract polo enthusiasts and sports fans from across the region, offering a thrilling showcase of skill and competition under the night sky. OPPO's involvement not only emphasizes its support for the sport but also reinforces its role as a technology leader in Pakistan.

TCL Middle East & Africa showcases their latest line-up of products in Istanbul

                                           

TCL Electronics (1070.HK), the world's Top 2 TV brand and Top 1 98-inch TV brand, recently held its highly anticipated MEA Product Launch 2024 at the prestigious Hilton Istanbul Bosphorus. This esteemed gathering provided an ideal platform for TCL to unveil its latest line of QD-Mini LED TVs, including TCL 115” X955 Max, the world’s largest QD-Mini LED TV, and domestic appliances, inviting attendees to immerse themselves in a hands-on experience with each cutting-edge product. 

The event welcomed over 600 distinguished guests, comprising executives, partners, and industry insiders, for an exclusive preview of the ground-breaking technological advancements developed for the MEA region. Alongside immersive demonstrations, TCL showcased its newest products and solutions in a dedicated area, underscoring its unwavering commitment to crafting bespoke innovations tailored to enrich the lifestyles of its discerning customers.

Ms. Sunny Yang, General Manager of TCL MEA, said, "Our products are a testament to our commitment to enhancing the lives of our customers. Each home entertainment product is imbued with practical innovations aimed at enriching the lives of our customers. This aligns with our overarching goal of fostering a better quality of life by elevating everyone's entertainment experience and enhancing the aesthetics of their homes."

A notable feature of the exhibition was TCL's diverse range of home entertainment products, encompassing their XL Collection of televisions in sizes of 98", 85", 75", and various gaming models. Furthermore, the 2024 product line-up was enhanced by TCL's ultra-premium 115" X955 Max QD-Mini LED TV. 

“TCL's product emphasis lies in large-screen televisions, which serve as pivotal display devices in every home, often becoming the focal point of entertainment. The allure of super-sized screens—not only ideal for movies but also for gaming, sports, and a myriad of entertainment activities. They immerse you fully in the action, providing the ultimate immersive experience.” Ms. Sunny added. 

Experience the future of television with the World’s largest, TCL 115” X955 Max QD-Mini LED TV, where every detail is crafted to perfection.

The launch event showcased the remarkable capabilities of the 115” X955 Max QD-Mini LED TV, the world’s largest, providing viewers with a cinematic experience right in their living rooms. With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones, this TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale. Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.

Experience the pinnacle of home entertainment with TCL's QD-Mini LED TVs, where cutting-edge technology meets unparalleled visual excellence. 

All QD-Mini LED TVs, C855, C755 and C655 PRO, boast dynamic HDR performance, with the TCL C855 Premium QD-Mini LED TV reaching up to 3500 nits. The TVs feature QLED PRO technology, enriching colours and providing vivid contrast from the brightest whites to the deepest blacks. The low reflection feature minimizes glare, ensuring an immersive viewing experience in any environment. Audiophiles can indulge in the premium home theater sound quality of the integrated ONKYO Hi-Fi audio system. Enhanced by the AiPQ PRO Processor and a 144Hz high refresh rate with VRR, these TVs deliver seamless, crisp visuals suitable for cinematic experiences and gaming adventures alike.

Home solutions to empower consumers to embrace and healthier and more convenient lifestyle.

TCL also presented a range of new products designed to enrich and simplify daily life. Updates were shared on the Air Conditioners line-up, which featured the innovative FreshIN 3.0 and BreezeIN, renowned for their sleek, minimalist design and easy-to-maintain build. Additionally, TCL introduced its latest Free built-in series for refrigerator and washing machine models, including the TCL C2110WDG and C67110WDG Front Load Wash & Dry, empowering consumers to embrace healthier and more convenient lifestyles.

ACCA membership hits quarter of a million

   

ACCA (the Association of Chartered Certified Accountants) has unveiled its latest membership figures of 252,500, taking its membership to above quarter of a million following decades of strong growth.

 

It celebrated its 200,000 member landmark just seven years ago in 2017, and the new figures represent an increase of around 2% in membership since this time last year. ACCA also has more than 526,000 future members.

 

Ronnie Patton, president of ACCA, said: ‘The scale and scope of this achievement is amazing, and it says so much about how we attract so many people to join our worldwide community. It also highlights the substantial contribution we make to the number of qualified professional accountants across the global economy.

 

‘Our members live and work in 180 countries. This means that the voice of ACCA is heard in every corner of the planet, and the positive influence of ACCA members is felt everywhere. That’s why today we celebrate not just the size of our membership, but also the impact and contribution our members make.’

 

Founded in 1904 to widen access to the profession, ACCA in 1909 became the first professional accountancy body to admit women to membership and is known for its long history of inclusion and work for the public good. It will celebrate its 120^th anniversary in November this year.

 

Celebrations over the year will focus on the impact of members in building a better world, sharing and showcasing their stories.

Helen Brand, chief executive of ACCA, said: ‘This is an exciting achievement and we’re proud to have so many talented and committed members around the world undertaking successful careers and making such a positive impact.

‘Looking to the future, we look forward to leading an inclusive profession for a changed world, with people from all backgrounds, bound by a global code of ethics and committed to continually developing their skills to meet ever-changing needs.’

ACCA members work in a huge variety of roles in accounting, management and leadership across the business and public sectors. ACCA has played a leading role in widening the scope of accountancy to encompass strategy, sustainability and broader professional skills. It also works to share its global insights and expertise to contribute to strong and thriving economies and a better, more sustainable future for all.

 

You can watch our quarter of a million celebratory video here: https://www.youtube.com/watch?v=yCJ2-oMyL0s

OPPO A60: Ultimate Durability and Strength – Your Most Reliable Partner

OPPO, the global leader in smart devices:, announces the nationwide availability of the OPPO A60 for PKR 54,999/-. Designed for users who demand both performance and resilience, the OPPO A60 combines unparalleled durability with an exceptional design. With its first and only military shock resistance, segment-first splash touch, IP54 rating, and anti-drop glass, the OPPO A60 is built to last. Its premium construction includes a unique magnetic particle design and an ultra-slim profile, ensuring both aesthetic appeal and toughness.

First and Only Military Shock Resistance

The OPPO A60 boasts military-grade shock resistance, ensuring it can withstand dust, splashes, and significant impact. This makes it an ideal choice for those with active lifestyles. With its military-grade certification, IP54 rating, and anti-drop glass, the OPPO A60 is ready to face any challenge, providing peace of mind and reliability for users on the go.

Segment's First Splash Touch

The OPPO A60 provides stronger water resistance, allowing you to stay connected in all conditions. The Splash Touch feature enables easy operation even with wet or oily hands. Whether you're caught in the rain or handling greasy food, the A60's innovative Splash Touch technology ensures your screen remains responsive and usable, setting a new standard in smartphone usability for this category.

Four Years Later, Still as Good as New

The OPPO A60's battery remains strong even after four years, providing consistent performance day in and day out. Equipped with a 5,000mAh battery and 45W SUPERVOOC™ Flash Charge technology, the A60 ensures extended usage times and rapid charging speeds. Even after years of use, the A60's battery maintains its capacity, reflecting OPPO's commitment to long-lasting performance and reliability.

The OPPO A60 also features a 950-nit Ultra Bright Display for exceptional clarity and a 90Hz refresh rate for smooth and immersive viewing. Powered by the 6nm Snapdragon® 680 Mobile Platform, it offers enhanced performance and reduced power consumption. The A60's dual stereo speakers with Ultra Volume Mode deliver crystal-clear audio, while the versatile triple camera setup with Portrait Mode and AI Portrait Retouching ensures stunning photos and videos.

Built to endure and designed to impress, the OPPO A60 is your most reliable partner for years to come. Available now at OPPO retail stores, authorized dealers, and Naeem Electronics nationwide for just PKR 54,999/- only. 

NSIT City: Revolutionizing Punjab's Technological Landscape

                                           

In the sprawling expanse of Lahore, Punjab, Pakistan, a revolutionary project is underway, poised to redefine the region's technological landscape and economic trajectory. NSIT City spanning over 800 acres, emerges as a beacon of progress, innovation, and opportunity. What was once known as the Lahore Knowledge Park, dormant and untapped for a decade, now finds renewed purpose and vigor under the visionary leadership of Chief Minister Punjab Maryam Nawaz Sharif. This transformation breathes new life into the project, infusing it with a sense of purpose and direction.

NSIT stands as a testament to the power of visionary leadership and strategic planning. Divided into three key segments - the IT & Tech District, Education City, and Film City - NSIT aims to create a comprehensive ecosystem that nurtures technological innovation, fosters educational excellence, and stimulates creative industries. Each segment plays a pivotal role in shaping Punjab's future as a hub of technological advancement and economic prosperity.

At the heart of NSIT lies the ambitious Celestia, a twin-tower IT building set to mark the beginning of a new era for the project. This iconic structure will serve as a symbol of progress and innovation, attracting businesses, investors, and talent from across the globe. With its construction set to commence in the initial phase, Celestia embodies the spirit of NSIT - bold, ambitious, and forward-thinking.

The timeline for NSIT's development is ambitious yet achievable, with the entire infrastructure of the project anticipated to be finalized within three years. This rapid pace of development reflects the commitment of the Punjab government to realize the full potential of NSIT and harness its transformative power for the benefit of the region. The projected creation of approximately one million jobs underscores the economic impact of NSIT, providing employment opportunities for countless individuals and driving economic growth across sectors.

To ensure the sustainability and viability of the project, NSIT adopts a multi-faceted revenue model that includes self-generation, joint ventures, and Real Estate Investment Trusts (REITs). This diversified approach to revenue generation minimizes risk and maximizes returns, ensuring the long-term success of NSIT as a sustainable and self-sustaining entity. With an estimated investment of 100 Billion PKR, NSIT represents a significant commitment to the future of Punjab and its people.

In addition to its economic impact, NSIT is poised to become a center for technological innovation and research, driving advancements in fields such as artificial intelligence, blockchain, and cybersecurity. By fostering collaboration between industry, academia, and government, NSIT aims to create a fertile ground for innovation and entrepreneurship, paving the way for the next generation of tech leaders and pioneers.

Furthermore, NSIT's designation as a special economic zone and the Punjab government's declaration of tax-free status for ten years further incentivize investment and growth within the project. These measures demonstrate the government's unwavering commitment to fostering a conducive environment for business development and economic prosperity.

The recent launch of the Silicon Block by the Central Business District Punjab has received overwhelming response from the business community, further solidifying NSIT's position as a premier destination for tech-driven enterprises. This vibrant ecosystem of innovation and entrepreneurship sets NSIT apart as a visionary project with the potential to shape the future of Punjab and beyond.

But NSIT is more than just a collection of buildings and infrastructure; it represents a bold vision for the future of urban living. By integrating cutting-edge technology, educational excellence, creative industries, sustainable practices, and holistic healthcare, NSIT aims to uplift lifestyles, redefine urban living, and foster prosperity for all stakeholders.

The strategic master plan for NSIT embodies a bold vision for the future, one where boundaries blur, possibilities abound, and progress knows no limits. It envisions a vibrant ecosystem where individuals thrive, businesses flourish, and communities prosper. NSIT stands not only as a physical space but as a testament to innovation, sustainability, and community empowerment.

As we embark on this journey towards a brighter and more inclusive future, NSIT invites all stakeholders to join hands in realizing its vision. Together, let us shape a future where NSIT becomes the epicenter of technological innovation, economic growth, and social progress. Welcome to NSIT City, where the future meets possibility, and dreams become reality.

TCL Experience Lounge Hosts Exclusive Match Screening Between Arsenal and Manchester United

                                                      

TCL, Pakistan’s No.1 LED TV brand, organised a screening event featuring the highly anticipated clash between Arsenal and Manchester United. The event took place at the TCL Experience Lounge, offering football enthusiasts a premium viewing experience like never before.

The TCL Experience Lounge transformed into a vibrant arena where fans could immerse themselves in the excitement of one of English football's most iconic rivalries. As the regional partner of Arsenal FC, TCL ensured that attendees were guaranteed an unparalleled viewing experience.

 

"We were excited to bring together football fans for what promised to be an electrifying encounter between Arsenal and Manchester United at our state-of-the-art experience lounge," said Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa. "At TCL, we were committed to enhancing the way people enjoy entertainment, and this event exemplified our dedication to delivering unforgettable experiences."

The TCL Experience Lounge provided the perfect setting for fans to come together, connect, and celebrate their passion for football in style. Located at 24 A XX, DHA Phase 3, Lahore, the venue offered a sophisticated and comfortable environment designed to elevate the viewing experience.

Attendance to this exclusive event was limited, so football enthusiasts were encouraged to secure their spot early to avoid missing out on this unforgettable experience.

“OPPO A60 Pre-Orders Open in Pakistan: Reserve Yours for Ultimate Durability”

    

OPPO, the global leader in smart devices, proudly announces the newest member of its A series smartphones the OPPO A60, in Pakistan with pre-orders starting from May 13. The OPPO A60 combines unmatched durability with cutting-edge features, now available for pre-orders at PKR 54,999/- from OPPO stores, authorized dealers, and Naeem Electronics nationwide. With a premium and ultra-durable design, OPPO A60 is certified with US Military-Grade Shock Resistance, guaranteeing its ability to withstand everyday challenges.

Unmatched Durability and Magnetic Particle Design:

Crafted with a focus on durability without compromising style, the OPPO A60 boasts a sleek and ultra-slim design, measuring just 7.68mm in thickness. Its strong craftsmanship is certified with US Military-Grade Shock Resistance, guaranteeing resilience against the severities of everyday use.

Available in two captivating colors, Ripple Blue and Midnight Purple, the OPPO A60 features a unique Magnetic Particle Design and a double-circle camera layout, elevating its aesthetic appeal while maintaining its practicality and resilience.

Immersive Display that Outshines:

Experience visuals like never before with the OPPO A60's 950-nit Ultra Bright Display, offering exceptional clarity even under direct sunlight. Coupled with a high refresh rate of up to 90Hz, this display ensures smooth and immersive viewing experiences for users.

Stay Connected in All Conditions with the OPPO A60’s Superior Water Resistance:

Never worry about the rain or spills again with the Splash Touch feature. The OPPO A60 screen can be easily operated even when used with wet or oily hands.  It is perfect for outdoor use or in environments where water exposure is common.

Extended Battery Life and Fast Charging

Say goodbye to frequent charging with the OPPO A60's massive 5,000mAh battery, accompanied by 45W SUPERVOOCTM Flash Charge technology. Enjoy extended usage times and rapid charging speeds, ensuring you stay connected throughout the day without interruptions.

With Smart Charging technology, the OPPO A60 optimizes battery health, prolonging its lifespan for up to four years of reliable performance.

Seamless Performance and Enhanced Storage

Powered by the efficient 6nm Snapdragon® 680 Mobile Platform, the OPPO A60 delivers enhanced performance and reduced power consumption. Paired with 8GB of RAM and ample storage options of 128GB or 256GB, the device offers unparalleled multitasking capabilities and storage flexibility.

Captivating Multimedia Experience

Immerse yourself in rich sound quality with the OPPO A60's Dual Stereo Speakers, enhanced by Ultra Volume Mode for crystal-clear audio even in noisy environments. Capture every moment in stunning detail with versatile triple camera setup, equipped with features like Portrait Mode and AI Portrait Retouching for professional-quality images and videos.

OPPO A60 is now available for pre orders in all over Pakistan in PKR 54,999. Get your device now from OPPO stores, authorized dealers, and Naeem Electronics nationwide. Embark on a journey of innovation and reliability with OPPO A60. Pre-order yours today and get your most reliable partner.